Verbing: How Brands Shape Our Language And Vocabulary

Language evolves as companies’ names become commonly used as verbs, a phenomenon known as “verbing.” From “xeroxing” documents to “googling” information, brands like Xerox, Google, Band-Aid, and Chapstick have left an indelible mark on our vocabulary. These companies’ dominance in their respective industries has led to their products becoming synonymous with the actions they perform.

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