Maximize Roas With Value-Based Bidding (Vbb): A Guide To Smart Ad Performance
Value-based bidding (VBB) is an automated bidding strategy that optimizes ad performance based on the value of conversions. Unlike traditional cost-per-click (CPC) bidding, VBB considers the revenue or other specific conversion values associated with each ad impression. By prioritizing high-value conversions, VBB can maximize return on ad spend (ROAS) and drive more efficient ad campaign performance.