Mcdonald’s Chicken Biscuit Discontinued: Menu Optimization And Customer Feedback Drive Decision
McDonald’s Chicken Biscuit, a beloved breakfast staple, was discontinued in 2020 due to declining demand. As part of its efficiency strategy, the company shifted resources towards product development and breakfast menu simplification. Marketing campaigns informed customers of the change, while competitor analysis and customer feedback contributed to the decision. Despite some disappointment, the discontinuation allowed…